Understand
We start with your brand, its objective and the audience it needs to reach. Everything downstream follows from that.
360° Media & Advertising · Singapore
The right message
in the right medium.
We plan it, produce it, place it.
Backed by 12 years of experience across brands in multiple sectors, S4 Consulting plans, buys and produces campaigns across TV, radio, print, digital and out-of-home, so your message reaches the right audience, everywhere they are.
How we work
A process, not a package
Four steps that decide what runs, where it runs and why.
Strategy
We set the approach and decide which mediums earn a place in it. Medium selection is part of the strategy, not a fixed sequence.
Execute
Placements booked through our accreditations, and any film, spot or jingle produced in-house.
Measure
Clear reporting on every initiative and every dollar, while the campaign runs and not only at the end.
Choosing the medium is part of the strategy. Not every campaign uses every channel. We select from the palette below based on the objective, the audience and the budget, rather than working through a fixed sequence.
The mediums
A palette to select from
Every channel below is available to a campaign. Which ones are used is a strategic decision, made per brief.
Broadcast
Television and radio. Spots negotiated, scheduled, verified and reported, across mainstream and community channels.
Out-of-Home
Transit, billboards and street furniture. MRT station wall wraps, bus wraps, digital screens and panels in high-traffic locations.
Cinema
On-screen advertising to a captive audience with full attention and cinema-quality sound.
Press and publications, from mainstream mastheads to the community titles that carry real weight with their readers.
Digital, social & influencer
Online platforms, social feeds and creator partnerships, planned alongside the rest of the mix rather than in a silo.
Work
Selected campaigns
No work in that medium yet.
Campaign results and performance figures are deliberately not shown. Verified metrics only will be published, once supplied.
Production
Made in-house
Radio, television, vertical social film and corporate video, from concept through post.
0:00 / 0:31
Audio
Radio ads
Scripting, voicing and original jingles, cut for 15, 30 and 45 second slots.
Swaadisht Restaurant jingle · 0:31
Horizontal
TV ads
Concept, shoot and post-production, delivered as a broadcast-ready master.
Shree Navadeepa Oil · 0:20
Sample to be supplied
Vertical
Digital ads
Films framed and paced for the feed, delivered in vertical and square cutdowns.
TO CONFIRM: supply a vertical-format sample.
Sample to be supplied
Brand film
Corporate videos
Company profiles, launch films and internal communications.
TO CONFIRM: supply a corporate video sample.
Featured film
Royal Chola
A festive brand film written, shot and finished in-house, cut for broadcast and digital.
30 sec
Why brands choose us
Three reasons clients stay
01
Customised
Every plan is built for one brand and one objective. No templated, off-the-shelf buys, and no inventory pushed because it happened to be available.
02
Transparent & accountable
Clear reporting on every initiative and every dollar. You always know what ran, where it ran and what it did.
03
Exceptional customer service
One responsive point of contact from brief to report, flexible on requirements and committed to delivering within timelines.
Sectors
Where we already know the ground
Jewellery
Showroom launches and festive campaigns, including work aimed at Singapore's South Asian diaspora audiences.
F&B
Manufacturers and food brands, from launch to shelf.
Retail & e-commerce
Storefront and online retail, including marketplace campaigns.
Restaurants
Openings, festive menus and always-on local awareness.
Film & entertainment
Theatrical releases and entertainment properties.
Trading
Distributors and trading houses reaching their buyers.
Apparel
Fashion and apparel labels across seasons.
Accreditations
Accredited with major media owners
Accredited with various media owners in Singapore and with Astro Malaysia. Accreditation means direct access, better rates and placements confirmed without a middleman.
MediaCorp
Singapore · TV, radio, digital
SPH
Singapore · Press & publications
Moove Media
Singapore · Transit & OOH
Stellar Ace
Singapore · OOH & street furniture
Golden Village
Singapore · Cinema
Indian cable TV channels
Singapore · Cable television
Astro Malaysia
Malaysia · TV & radio
Logo wall pending TO CONFIRM: supply accreditation logo files and written confirmation that each partner permits their logo to be displayed. Names are shown as text until then.
Clients
Brands we're proud to work with
Hatsun Foods
F&B manufacturing
Sri Ambikas
Trading
Jothi Stores & Flower Shop
Retail
Sri Sai Traders
Trading
Waangoo
Retail & e-commerce
Bajaj
Consumer brand
Vicco Labs
Consumer brand
Hawkins Cookers
Consumer brand
Jewel Palace
Jewellery
A2B Restaurant
Restaurants
Nandhanas Restaurant
Restaurants
Mr Biryani
Restaurants
Zak Salaam India
Events
Makan Extravaganza
Events
Style Mart
Apparel
Aakriti
Apparel
Home Screen Entertainment
Film & entertainment
Logo wall pending TO CONFIRM: supply client logo files with written permission to display each one. Names are shown as text until then.
Testimonials
In our clients' words
The S4 team demonstrated a strong understanding of our brand and delivered the campaign with professionalism and excellent coordination.
From planning to execution, the team was responsive, proactive and committed to ensuring everything ran smoothly. We appreciate S4's efforts in helping us strengthen Vicco's presence in the Singapore market through an effective radio campaign.
Vicco Laboratories
Professional, responsive and reliable throughout our collaboration, with a practical approach to marketing and promotions.
Sowmya is easy to communicate with, flexible in accommodating requirements, and committed to delivering within timelines. We would be happy to recommend her and S4 Consulting to anyone looking for reliable marketing support in Singapore.
Marketing · Home Screen Entertainment
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